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Matt Foster

Matt Foster - Author for NetSource Tips

Matt Foster is a web site consultant with Netsource Technologies. He's been with the company for five years. Before joining Netsource, he worked in the newspaper industry for more than 20 years - first as an editor, then as a technology manager. His central business obsession is to help Netsource customers generate the highest possible return on their web development and digital marketing investments.

E-commerce? Don’t forget the shipping

August 17, 2010

One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?”
About half the time, I [...]

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Content management can be dynamite.

July 20, 2010

So you’ve got yourself a brand-new website for your business. It looks great, delivers your business message quickly, and visitors are raving about how easy it is to find the information they need. The website even has a content management system (CMS) that lets you make changes to information and images on the site without [...]

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Does your business depend on “not half bad” protection?

April 27, 2010

Depending on the sources you read or the people you listen to, the humble PCs that help power your business are either the handiest tools invented since the crescent wrench or a sinister cluster of ticking time bombs waiting for just the right moment to blast all of your important business data to smithereens.
While the [...]

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Time to consider a move to Windows 7

April 13, 2010

If you haven’t yet considered upgrading your business’ computers to the Windows 7 operating system,  this just might be a good time to give it some thought. Windows 7 offers some significant improvements over both Windows XP and Windows Vista that will make the change worth the effort for most business users – and home [...]

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Testing helps improve site conversions

March 23, 2010

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method.

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Data backup can save your business

March 9, 2010

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?
With the growing value of [...]

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Bag your limit of dust bunnies

February 23, 2010

Even here in usually-balmy Florida, winter means cooler, less humid weather. For folks who work with computer systems every day, the drier air can mean only one thing.
Dust bunnies.

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Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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Big problem, small solution

November 18, 2009

The folks at Country Meats had a problem.
The Ocala-based producer of smoked-meat snack sticks had recently added to their marketing reach by starting to take orders from their fund-raising customers through an online order form. Unfortunately, they were facing an issue commonly encountered by many businesses on their initial entry into the world of e-commerce: [...]

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Be Prepared for Customers

November 12, 2009

When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers.
That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes online and the first order (or ten or fifty [...]

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Online buying not limited to just younger generations

October 28, 2009

If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.
According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make purchases.

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Promote your web site with a little elbow grease

April 3, 2009

Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both [...]

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New Website Launched for Drummond Community Bank

February 16, 2009

NetSource Technologies is pleased to announce the launch of a new website for Drummond Community Bank, a Florida community bank serving local communities.

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Choosing the right E-commerce engine for your business

February 6, 2009

Soon after you decide to add E-commerce to your small business, you may find yourself suffering from a touch of sensory overload. There are a lot of E-commerce engines, shopping cart systems and hosted storefronts vying for your attention. How do you sort through all of that to find the solution that best suits your [...]

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In E-commerce, hosting is mission-critical

January 20, 2009

How important to the long-term success of your E-commerce site is your choice of hosting service? Pause for a moment and consider: Without reliable and secure web hosting, you don’t have an E-commerce site in the first place.
I touched briefly on the topic of web hosting in my previous post. Today I’ll take a bit [...]

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Stand-alone E-commerce: More power

January 19, 2009

One of the biggest advantages to a stand-alone E-commerce solution is that a skilled developer can completely customize both the design and the programming to suit your specific business requirements. In my experience, no two businesses are run exactly the same way. This means that they frequently have demands that simply can’t be satisfied within [...]

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