From the category archives:

Articles by Our Developers

5 Methods to Increase Site Conversions

August 26, 2010

Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business.  So how can you increase conversions on your website? Here are 5 suggestions to try:

Read the full article →

E-commerce? Don’t forget the shipping

August 17, 2010

One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?”
About half the time, I [...]

Read the full article →

Improve Your Website in 5 Steps: A better call to action

August 10, 2010

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of [...]

Read the full article →

Understanding Image File Formats

August 3, 2010

gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use?
Each file format has different advantages and disadvantages. Depending on what type of image you are creating, [...]

Read the full article →

Improve Your Website in 5 Steps: XML Sitemap

July 13, 2010

In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the [...]

Read the full article →

Getting the Most out of your Designer

July 6, 2010

Starting a new design project can sometimes be a little intimidating.  Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise.

Read the full article →

Farnsworth Camping Center launches new web site

June 9, 2010

RVUSA.com, one of the RV industry’s leading interactive agencies, announces the launch of www.farnsworthrv.com, a new web site for Farnsworth Camping Center Inc., a recreational vehicle dealership and service center located in Elysburg, Pennsylvania.

Read the full article →

Where to find the right photo for your project

June 2, 2010

If you read my last article, Improve Your Website in 5 Steps: Photography, you’ll already know how using photography can make a big difference in your website and other promotional materials. Now the question is, where do you get these photos?

Read the full article →

Improve Your Website in 5 Easy Steps: Step 1, Photography

May 19, 2010

Photos can play an important role in delivering your website’s message, whether you are trying to persuade the visitor to buy your products or services, or simply trying to educate them on important information. By using photos thoughtfully, you can support the text on your page and deliver a stronger message.

Read the full article →

Why Traffic Stats Programs Report Different Numbers

May 14, 2010

One of the most useful and frustrating aspects of web site ownership and maintenance is trying to figure out your site’s traffic stats.  Beyond learning all of the jargon and trying to weed through the over-abundance of information available, if you’ve ever taken a look at your web site’s traffic stats in two different programs [...]

Read the full article →

Your website is not a print ad

April 20, 2010

Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature.

Read the full article →

5 Things That Annoy Website Visitors

April 6, 2010

One of the most important parts of creating a website is designing it to be user-friendly and easy to navigate. With the billions of websites on the internet, users have plenty of choices when it comes to online shopping, entertainment, or anything else they are looking for. If they don’t like something about your website, [...]

Read the full article →

Clear Creek RV Center launches new website

April 1, 2010

RVUSA.com, one of the RV industry’s leading interactive agencies, announces the launch of www.clearcreekrvcenter.com, a new web site for Clear Creek RV Center, a recreational vehicle dealership and service center located in Silverdale, Washington.

Read the full article →

The Care and Feeding of Your Blog

March 16, 2010

…or How a Blog is Like a Puppy
Blogs are the new “it” internet technology. All the cool kids have one. And everyone seems to be buzzing about all the great things they can do for you:

Build organic traffic from search engines
Establish you as a trusted authority in your field
Build buzz for new products and developments
Serve [...]

Read the full article →

Getting Down to Business CARDS

February 25, 2010

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I believe that an effective business card clearly answers the following three questions in order:

What do you [...]

Read the full article →