From the category archives:

E-Commerce

Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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How can ProductCart help your business?

December 7, 2009

Really the title of this blurb should be ‘How can a shopping cart help your business?’ – but since ProductCart is our e-commerce solution of choice here at NetSource, we’ll stick with that title.  For any business with any kind of product base, whether retail, manufacturing or wholesale, a listing of those products on the [...]

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Big problem, small solution

November 18, 2009

The folks at Country Meats had a problem.
The Ocala-based producer of smoked-meat snack sticks had recently added to their marketing reach by starting to take orders from their fund-raising customers through an online order form. Unfortunately, they were facing an issue commonly encountered by many businesses on their initial entry into the world of e-commerce: [...]

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Get More Out of Your ProductCart for the Holidays – 2 Cool Features You Should Be Using

November 16, 2009

As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you’ve done everything you can to get the most out of this year’s Holiday shopping season.  This close to “Black Friday” there isn’t time to completely overhaul your e-Commerce site, and even search engine [...]

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Be Prepared for Customers

November 12, 2009

When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers.
That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes online and the first order (or ten or fifty [...]

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Online buying not limited to just younger generations

October 28, 2009

If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.
According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make purchases.

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Promote your web site with a little elbow grease

April 3, 2009

Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both [...]

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Choosing the right E-commerce engine for your business

February 6, 2009

Soon after you decide to add E-commerce to your small business, you may find yourself suffering from a touch of sensory overload. There are a lot of E-commerce engines, shopping cart systems and hosted storefronts vying for your attention. How do you sort through all of that to find the solution that best suits your [...]

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In E-commerce, hosting is mission-critical

January 20, 2009

How important to the long-term success of your E-commerce site is your choice of hosting service? Pause for a moment and consider: Without reliable and secure web hosting, you don’t have an E-commerce site in the first place.
I touched briefly on the topic of web hosting in my previous post. Today I’ll take a bit [...]

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Your Website is not Yours – It’s your Customer’s

January 20, 2009

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not [...]

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Stand-alone E-commerce: More power

January 19, 2009

One of the biggest advantages to a stand-alone E-commerce solution is that a skilled developer can completely customize both the design and the programming to suit your specific business requirements. In my experience, no two businesses are run exactly the same way. This means that they frequently have demands that simply can’t be satisfied within [...]

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Your E-commerce store: Stand-alone or hosted?

January 16, 2009

When a small business owner makes the decision to enter into the world of E-commerce, the first decision that confronts them is usually whether they need to build a stand-alone E-commerce web site or sign-on with a hosted application provider like Monster Commerce (Network Solutions) or UltraCart.
Each approach has its advantages and disadvantages. What the [...]

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E-commerce budgeting for beginners

January 15, 2009

Translating your E-commerce idea from concept into reality requires an investment of time, money and resource. For the small-business entrepreneur, a first-time E-commerce project can generate a few unpleasant budget surprises.
Some of your project’s budget elements may be self-evident, but a few are less obvious. An experienced and reputable E-commerce developer should work through [...]

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