Online and Search Engine Marketing <-> NetSource Tips

From the category archives:

Online and Search Engine Marketing

10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for [...]

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Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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SEO Best Practices – Avoid the Google Blacklist

January 5, 2010

Google is running a business. Their business depends on returning the most relevant and useful search results to web surfers, so that they’ll continue to use the Google Search Engine, click on Google ads, and generate revenues. Because quality search results are so important, Google takes people who try to cheat the system very seriously, [...]

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10 Best Free Online SEO Tools Available Today

December 21, 2009

So you have decided to do your own Search Engine Optimization. Then you have most likely come to the realization that it’s nowhere near as easy as you initially anticipated. You have also found that it is extremely hard, if not impossible, to cover the gamut of SEO without the help of some sort of [...]

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6 Great Reasons to Update Your Website Content

December 15, 2009

A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.
How often [...]

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Online buying not limited to just younger generations

October 28, 2009

If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.
According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make purchases.

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The Long and Short of It…

October 7, 2009

If you’ve done any research into Search Engine Optimization (SEO), you may have encountered the term “keywords” before. I’d like to introduce you to an advanced concept in keywords and keyword and search engine optimization… optimizing for Long Tail Keywords.

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10 Strategies for Increasing Your Email Campaign Conversions

October 2, 2009

While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal. According to a recent study by the Center for Media Research, 56.8% of marketers polled [...]

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Promote your web site with a little elbow grease

April 3, 2009

Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both [...]

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Do You Trust Googlebomb Algos?

January 26, 2009

Can you and your company afford not to take into consideration Goggle’s Googlebomb algorithms? First, for those of you that don’t know what it is, a Googlebomb is when people try to purposely push another website to rank for a search term that they didn’t intend it to rank for. You might ask… “how can this effect me [...]

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Your Website is not Yours – It’s your Customer’s

January 20, 2009

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers. I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things. I’m not [...]

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Drinking the SEO Kool-Aid – An Interview with Netsource SEO Consultant Ed Cehi

November 4, 2008

I am fortunate to work with a talented team of experts at NetSource Technologies. One of these experts is Ed Cehi, our search engine consultant. Ed gave me a few minutes of his valuable time to answer some common questions clients ask me.
Brent: What is the first thing a site owner can do to increase [...]

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