From the category archives:

Tips, Guides & How-Tos

Data backup can save your business

March 9, 2010

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?
With the growing value of [...]

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Product Photography on a Budget

March 2, 2010

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example [...]

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Bag your limit of dust bunnies

February 23, 2010

Even here in usually-balmy Florida, winter means cooler, less humid weather. For folks who work with computer systems every day, the drier air can mean only one thing.
Dust bunnies.

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10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for [...]

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Deciphering Web Stats

January 26, 2010

One of the great advantages of a website is the ability to track a large amount of information about your visitors including statistical and demographic. This information can be charted to give you an insight into how best to utilize your website for more conversions or sales.

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Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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A Guide to RVUSA’s SiteSource

December 30, 2009

SiteSource is an amazing tool that gives RV Dealers the ability to manage their own websites. Updates are easy, fast, and require no HTML or programming knowledge. In fact, if you have ever used a word processor (such as Microsoft Word), then many of the functions will be very familiar.

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Internet Lingo 101

November 25, 2009

There are many terms in the internet world, and sometimes all the lingo can make your head spin. In this article,  I’ll  explain just a few of the most common terms, specifically those related to website addresses and how people get to particular sites.  These definitions should help you better understand how the internet works.

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Be Prepared for Customers

November 12, 2009

When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers.
That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes online and the first order (or ten or fifty [...]

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10 Strategies for Increasing Your Email Campaign Conversions

October 2, 2009

While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal.   According to a recent study by the Center for Media Research, 56.8% of marketers polled [...]

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Using Usability to Make Your Site More Usable

January 26, 2009

There is a book in our office that has been required reading for all staff members for the last 3 years.  This book is called “Don’t Make Me Think” by Steve Krug.  The book is about usability of website design and how you don’t want to have your site visitors have to think when they [...]

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Who are you on the web?

January 19, 2009

Can you be instantly recognized on the web? I can and I will teach you how.
Most web applications these days as well as forums and web commenting systems allow you to have a picture and URL associated with your online identification. This picture is called an avatar. Are you using one? Don’t let the gray [...]

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E-commerce budgeting for beginners

January 15, 2009

Translating your E-commerce idea from concept into reality requires an investment of time, money and resource. For the small-business entrepreneur, a first-time E-commerce project can generate a few unpleasant budget surprises.
Some of your project’s budget elements may be self-evident, but a few are less obvious. An experienced and reputable E-commerce developer should work through [...]

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