From the category archives:

Tips, Guides & How-Tos

5 Methods to Increase Site Conversions

August 26, 2010

Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business.  So how can you increase conversions on your website? Here are 5 suggestions to try:

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Understanding Image File Formats

August 3, 2010

gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use?
Each file format has different advantages and disadvantages. Depending on what type of image you are creating, [...]

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NetSource’s SiteSource CMS: Glossary of Terms

July 29, 2010

To help you navigate your way through your new SiteSource Content Management System from NetSource, here is a basic guide of the terms and elements you’ll need to know.

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Improve Your Website in 5 steps: Typography

July 27, 2010

Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense [...]

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Content management can be dynamite.

July 20, 2010

So you’ve got yourself a brand-new website for your business. It looks great, delivers your business message quickly, and visitors are raving about how easy it is to find the information they need. The website even has a content management system (CMS) that lets you make changes to information and images on the site without [...]

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Improve Your Website in 5 Steps: XML Sitemap

July 13, 2010

In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the [...]

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Getting the Most out of your Designer

July 6, 2010

Starting a new design project can sometimes be a little intimidating.  Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise.

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Does your business depend on “not half bad” protection?

April 27, 2010

Depending on the sources you read or the people you listen to, the humble PCs that help power your business are either the handiest tools invented since the crescent wrench or a sinister cluster of ticking time bombs waiting for just the right moment to blast all of your important business data to smithereens.
While the [...]

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Time to consider a move to Windows 7

April 13, 2010

If you haven’t yet considered upgrading your business’ computers to the Windows 7 operating system,  this just might be a good time to give it some thought. Windows 7 offers some significant improvements over both Windows XP and Windows Vista that will make the change worth the effort for most business users – and home [...]

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5 Things That Annoy Website Visitors

April 6, 2010

One of the most important parts of creating a website is designing it to be user-friendly and easy to navigate. With the billions of websites on the internet, users have plenty of choices when it comes to online shopping, entertainment, or anything else they are looking for. If they don’t like something about your website, [...]

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Web Safe Fonts

March 30, 2010

Not every font that is installed on your computer can be used on your website, because not everyone that views your website has the same fonts installed on their computer as you. In an effort to keep websites looking similar between different browsers and operating systems, web designers can choose from certain fonts that are [...]

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Testing helps improve site conversions

March 23, 2010

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method.

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Data backup can save your business

March 9, 2010

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?
With the growing value of [...]

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Product Photography on a Budget

March 2, 2010

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example [...]

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Bag your limit of dust bunnies

February 23, 2010

Even here in usually-balmy Florida, winter means cooler, less humid weather. For folks who work with computer systems every day, the drier air can mean only one thing.
Dust bunnies.

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10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for [...]

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