Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns. Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.
http://adage.com/digital/article?article_id=139795
Jamie Eve is the Creative Director for NetSource Technologies and has been with the company five years. She's been developing websites and online strategies since 1998 and enjoys the unique challenges of integrating an online presence with a company's overall marketing campaigns.
Jamie holds a B.A. from Wellesley College, and her experience includes website development, print advertising, graphic design, marketing, and copy writing.
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