Posts tagged as:

advertising

Recommended Reading: 7 Steps to Creating a Viral Video

February 26, 2010

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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Choosing An Advertising Medium For Your Business

November 4, 2009

When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers.
There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you can [...]

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Weekend in Tallahassee

March 20, 2006

This weekend I was in Tallahassee as a delegate for the Greater Ocala Advertising Federation at the quarterly district conference. As a first time delegate, I found it interesting to sit back, observe and learn about the operations of the advertising federation and my role within it. More interesting was to see how [...]

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