Posts tagged as:

design

Getting the Most out of your Designer

July 6, 2010

Starting a new design project can sometimes be a little intimidating.  Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise.

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Where to find the right photo for your project

June 2, 2010

If you read my last article, Improve Your Website in 5 Steps: Photography, you’ll already know how using photography can make a big difference in your website and other promotional materials. Now the question is, where do you get these photos?

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Improve Your Website in 5 Easy Steps: Step 1, Photography

May 19, 2010

Photos can play an important role in delivering your website’s message, whether you are trying to persuade the visitor to buy your products or services, or simply trying to educate them on important information. By using photos thoughtfully, you can support the text on your page and deliver a stronger message.

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Your website is not a print ad

April 20, 2010

Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature.

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Getting Down to Business CARDS

February 25, 2010

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I believe that an effective business card clearly answers the following three questions in order:

What do you [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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Favicons – 256 pixels of branding

September 28, 2009

Favicons (condensed from  “favorite icons”) are extremely small, 16×16 pixel graphics that help support your online branding in a very large way. Favicons function as an important visual reminder of your brand for users both on and offline.

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Design by Committee Causes Much Pity

January 16, 2009

No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard” and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with.
I have [...]

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