Posts tagged as:

design

Getting Down to Business CARDS

February 25, 2010

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I believe that an effective business card clearly answers the following three questions in order:

What do you [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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Favicons – 256 pixels of branding

September 28, 2009

Favicons (condensed from  “favorite icons”) are extremely small, 16×16 pixel graphics that help support your online branding in a very large way. Favicons function as an important visual reminder of your brand for users both on and offline.

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Design by Committee Causes Much Pity

January 16, 2009

No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard” and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with.
I have [...]

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