February 25, 2010
Business cards are an extension of your branding, lending potential clients your information in a memorable package. While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company. I believe that an effective business card clearly answers the following three questions in order:
What do you [...]
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February 2, 2010
Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]
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