Posts tagged as:

improving a website

5 Methods to Increase Site Conversions

August 26, 2010

Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business.  So how can you increase conversions on your website? Here are 5 suggestions to try:

Read the full article →

Improve Your Website in 5 Steps: A better call to action

August 10, 2010

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of [...]

Read the full article →

Improve Your Website in 5 steps: Typography

July 27, 2010

Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense [...]

Read the full article →

Improve Your Website in 5 Steps: XML Sitemap

July 13, 2010

In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the [...]

Read the full article →

Improve Your Website in 5 Easy Steps: Step 1, Photography

May 19, 2010

Photos can play an important role in delivering your website’s message, whether you are trying to persuade the visitor to buy your products or services, or simply trying to educate them on important information. By using photos thoughtfully, you can support the text on your page and deliver a stronger message.

Read the full article →

5 Things That Annoy Website Visitors

April 6, 2010

One of the most important parts of creating a website is designing it to be user-friendly and easy to navigate. With the billions of websites on the internet, users have plenty of choices when it comes to online shopping, entertainment, or anything else they are looking for. If they don’t like something about your website, [...]

Read the full article →

Web Safe Fonts

March 30, 2010

Not every font that is installed on your computer can be used on your website, because not everyone that views your website has the same fonts installed on their computer as you. In an effort to keep websites looking similar between different browsers and operating systems, web designers can choose from certain fonts that are [...]

Read the full article →

Testing helps improve site conversions

March 23, 2010

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method.

Read the full article →

The Care and Feeding of Your Blog

March 16, 2010

…or How a Blog is Like a Puppy
Blogs are the new “it” internet technology. All the cool kids have one. And everyone seems to be buzzing about all the great things they can do for you:

Build organic traffic from search engines
Establish you as a trusted authority in your field
Build buzz for new products and developments
Serve [...]

Read the full article →

10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for [...]

Read the full article →

What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]

Read the full article →

Deciphering Web Stats

January 26, 2010

One of the great advantages of a website is the ability to track a large amount of information about your visitors including statistical and demographic. This information can be charted to give you an insight into how best to utilize your website for more conversions or sales.

Read the full article →

6 Great Reasons to Update Your Website Content

December 15, 2009

A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.
How often [...]

Read the full article →

Get More Out of Your ProductCart for the Holidays – 2 Cool Features You Should Be Using

November 16, 2009

As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you’ve done everything you can to get the most out of this year’s Holiday shopping season.  This close to “Black Friday” there isn’t time to completely overhaul your e-Commerce site, and even search engine [...]

Read the full article →

How can a Content Management System benefit you and your company?

October 20, 2009

What is a Content Management System?
A content management system (CMS) is a web application that allows you to easily manage your website. A CMS can be an extremely powerful tool allowing you to create, manage, distribute, and publish information. Or it can be as simple as allowing you to update just one page of your [...]

Read the full article →

The Long and Short of It…

October 7, 2009

If you’ve done any research into Search Engine Optimization (SEO), you may have encountered the term “keywords” before.  I’d like to introduce you to an advanced concept in keywords and keyword and search engine optimization… optimizing for Long Tail Keywords.

Read the full article →

← Previous Entries