Posts tagged as:

improving a website

10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements.
It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to take [...]

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Deciphering Web Stats

January 26, 2010

One of the great advantages of a website is the ability to track a large amount of information about your visitors including statistical and demographic. This information can be charted to give you an insight into how best to utilize your website for more conversions or sales.

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6 Great Reasons to Update Your Website Content

December 15, 2009

A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.
How often [...]

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Get More Out of Your ProductCart for the Holidays – 2 Cool Features You Should Be Using

November 16, 2009

As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you’ve done everything you can to get the most out of this year’s Holiday shopping season.  This close to “Black Friday” there isn’t time to completely overhaul your e-Commerce site, and even search engine [...]

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How can a Content Management System benefit you and your company?

October 20, 2009

What is a Content Management System?
A content management system (CMS) is a web application that allows you to easily manage your website. A CMS can be an extremely powerful tool allowing you to create, manage, distribute, and publish information. Or it can be as simple as allowing you to update just one page of your [...]

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The Long and Short of It…

October 7, 2009

If you’ve done any research into Search Engine Optimization (SEO), you may have encountered the term “keywords” before.  I’d like to introduce you to an advanced concept in keywords and keyword and search engine optimization… optimizing for Long Tail Keywords.

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What makes a credible website?

October 5, 2009

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is [...]

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Your Website is not Yours – It’s your Customer’s

January 20, 2009

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not [...]

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