Posts tagged as:

website marketing

Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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10 Best Free Online SEO Tools Available Today

December 21, 2009

So you have decided to do your own Search Engine Optimization. Then you have most likely come to the realization that it’s nowhere near as easy as you initially anticipated. You have also found that it is extremely hard, if not impossible, to cover the gamut of SEO without the help of some sort of [...]

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6 Great Reasons to Update Your Website Content

December 15, 2009

A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.
How often [...]

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Get More Out of Your ProductCart for the Holidays – 2 Cool Features You Should Be Using

November 16, 2009

As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you’ve done everything you can to get the most out of this year’s Holiday shopping season.  This close to “Black Friday” there isn’t time to completely overhaul your e-Commerce site, and even search engine [...]

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Report: Creative Is the Key to Banner Ad Success

October 21, 2009

Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting [...]

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10 Strategies for Increasing Your Email Campaign Conversions

October 2, 2009

While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal.   According to a recent study by the Center for Media Research, 56.8% of marketers polled [...]

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Promote your web site with a little elbow grease

April 3, 2009

Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both [...]

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Your Website is not Yours – It’s your Customer’s

January 20, 2009

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not [...]

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